Going to an exhibition is a really great opportunity for a business. Exhibiting at a trade show is something that can really help you to grow your business and is an excellent marketing opportunity. In order to get the most from this however, it is important to spend time planning and preparing for the exhibition.
Your stand itself needs to be well designed so that it stands out from the crowd and is representative of your business and the values of your business too. Remember there will be many others there that are all going to be competing, so you need to make sure that you are not going to be blending into the background!
If you have certain values, think about how you can represent them – for example, if your business is very environmentally focussed, then you might want to look into recyclable displays, like these by Colour Studios.
You will also want to take marketing materials and things with you that represent your brand and also appeal to people and pique their interest so that they can come and look at your stand. The same thing applies here, think about things that stand out, grab their attention and best represent who you are, what you do and what you stand for.
Whoever is manning the stand also is an important representative of the business and they will need to be aware of this.