When you start a business, you need to let people know about it. Promotion is one of the key parts of the success of a business, and however good you are at what you do, you need to let people know about it!
Marketing is something that all business owners need to utilise, and there are lots of ways of doing this. Before you start, you firstly need to do plenty of market research to identify your target market and create your brand. This will help you to target the people that are most likely to buy from you and also having a brand means that you are able to connect with them and stand out from other similar businesses to yours.
Once you have done this, here are some of the various ways of marketing your business to consider…
SEO – Nowadays most people will look online for something that they want – whether they want to buy a new appliance for the home or want to find a local window cleaner, the internet has made it easy for us to find the services and products that we are looking for.
Therefore, you want people to be able to find your company when they search on Google for what it is that you do – for example, if you are a wedding planner in Hertfordshire, then you will want to be near the top of the searches when someone types into Google wedding planner Hertfordshire. Getting a website that has been designed by a professional like this SEO Swansea based company and optimised for SEO as well as creating links to your site from others helps to increase your rankings.
Local Press – The local press is a great way to get news about your business out there and build awareness of it in your area. Local radio stations and newspapers are fantastic marketing tools, and as well as placing adverts, you can also promote your business by contacting the press to announce news about your business, such as moving to a new premises, or to speak on a relevant topic.
Social Media – Most people use social media and as well as staying in touch with friends and family, many people will also use it to find things out. It might be that they need an emergency plumber or they may want to find a dog sitter whilst on holiday, and will ask on local Facebook groups for example.
It is a great way to build your reputation up in your local area, and many businesses have used social media very successfully in marketing.