When looking to engage and market online there is a wide range of options available. It can be a mistake to use too much text or to become over-complicated in presenting the message. One of the most obvious approaches is the use of banner ads.
What are banner ads?
Banner ads work as visual ads that do not use the same amount of text that would often be found in other types of advertisements. The visual element is vitally important in the case of banner ads such as HTML5 banners. When successful, HTML5 banners will encourage customers or potential customers to click through to the site to which the banner ad is linked.
Getting the best out of HTML5 banners
HTML5 banners offer opportunities for startup companies or those without technological expertise to gain access to the world of banner ads.
These types of advertisements are regulated and there is a need to ensure that the content is compliant with the Advertising Standards Authority.
Even where the advertisements are compliant, there is also a need to make sure that they are targeted appropriately if they are to be successful. Having a clear vision as to what the banner ad is trying to do and the message it is trying to give will greatly increase the chance of success.
Consider the best location for establishing your HTML5 banners. Ensure that they are on the right websites or being used as part of more general Google ads.
Clickable ads are typically found at the side, top or bottom of a website. The cost of the banner ad will be a reflection of its prominence. It is vital to monitor success as this will ensure strong future investment decisions.