At a time when we collectively greatly value convenience, we have become accustomed to having information available to us 24/7. So if your website isn’t equipped with the ability to answer the questions and queries your visitors have instantly, you risk losing their custom to one of your competitors.
What Is a Chatbot?
Chatbots are powerful tools that can benefit both B2B and B2C businesses, as they can simulate a human conversation via voice and/or text. As this Forbes article notes, consumers generally have a favourable view of chatbots, as they provide support 24 hours a day.
When partnering with a team providing web design Surrey, such as the team from https://www.akikodesign.com/design/web-and-digital/, it is worth determining whether they can integrate chatbot technology into your website to deliver a more seamless and satisfying user experience.
Why Do I Need to Add a Chatbot to My Website?
There are numerous other benefits that can come from integrating a chatbot into your website, including:
– Lighten the load on your customer support team
Chatbots can ask your customers a selection of predetermined questions in order to help your customer service team deal with enquiries efficiently. Not only will this help you to ensure the right representative is available to provide support within their expertise, but they won’t need to spend time gathering information and can instead get on with providing the speedy answers your customers want.
– Qualify leads quickly
Incorporating lead qualifying questions into the conversation a chatbot will have with a visitor to your website will allow you to understand how interested they are in what you have to offer. This information will be invaluable to your sales team and allow you to ensure you are providing personalised information that addresses a very specific need.