More sales is ultimately what every business owner strives for. Whether this is more products sold or more people engaging with the services that your business offers. When it comes to designing your website with sales in mind there are a number of different things that you can do. It is important to ensure that you discuss the overall aims of your web presence with a Web design in Yorkshire company such as https://www.etempa.co.uk/ so they can create you a platform that will be suitable.
Security – if you are directly selling products via your website it is a requirement that you have an SSL certificate which means that your website is secure to take payments and other details. In some cases other businesses are adopting an SSL to give their business an added element of security and therefore trust by their customers, even though they dont take payment online.
Product based images – if you sell products you should ensure that you have some great product images and have these displayed in your online shop with all the relevant tags and descriptions that you need.
Live chat – this has been a popular addition over the last few years and allows people to chat to members of staff in real time and to get any questions they have answered. This feature has improved website retention as any issues can be quickly resolved. And this in turn leads to more sales.