Looking for the perfect product launch

May 14, 2020 2:47 pm

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Product launches are used by a variety of companies looking to get their latest creation out to stockists and suppliers in one go. They are usually large scale events and in the case of the car industry are full of glitz and glamour. When holding your own product launch there are a number of things that you need to think about.

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Audience

It is important that you think about who your audience is and how best to publicise the product launch to them. This could be with a direct invite or perhaps through your email marketing and social media channels. Creating some intrigue and hype around your event will help to stir up interest and enthusiasm to attend.

Zones

You may have people from differing business backgrounds coming to your event and you may want to create a VIP area for certain members. You could use a Visitor Management System such as the ones you can see at https://www.ofec.co.uk/web-and-software-development-services/digital-visitors-and-staff-signing-in-book.aspx for this. Equally you can also use badges to identify press and stockists.

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Product bags

At a product launch it is customary to get a gift bag full of merchandise and information and it is important that you tailor this towards the products that you are showcasing.